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How may BSNL services be used for election campaigns?

BSNL’s Automated Bulk Voice Calls (OBD) & Caller Tune Service for election campaign

For the upcoming 2020 elections for local bodies in Kerala, BSNL offers two novel concepts. For their election campaign, candidates can use personalized ring back tones (PRBT or Caller Tune) and automated bulk voice calls (OBD – Out Bound Dialling).

According to client need and requirements, BSNL is now creating specialized enterprise business solutions like Interactive OBD, Virtual Call Centre, Voice Dropping, etc. Political parties typically install Caller Tune / Hello Tune (PRBT) on mobile numbers as part of their election campaign strategy during elections. Political parties and candidates are more likely to turn to digital alternatives or digital platforms for their election campaign as a result of social distance-creating COVID-19 epidemic measures.
The following are the main services that BSNL provides for election campaigns:

1) Outbound Dialling Service (OBD) automated bulk voice calls

2) Personalized Ring Back Tune Service (PRBT), Caller Tune, Hello Tune

1) Automated Bulk Voice Calls (OBD – Out Bound Dialling Service)

Pre-recorded audio messages would be distributed by BSNL as “Automated Voice Calls” to the network numbers (both BSNL and other network numbers) that the candidate provided. It is required that the voice message be recorded in mp3 or wav format. The majority of political parties choose audio messages that are recorded in the candidates’ own voice. Additionally, if the applicant so chooses, voice messages can be broadcast to all BSNL customers in a certain area. Both Bharat Fiber (FTTH) Voice connections and BSNL Landline connections may receive voice calls. Following compliance with TRAI and DoT norms, BSNL would be the source of all such voice calls and voice messages.

BSNL Automated Voice Calls (OBD) Application Documents for Election Campaign.

  1. filled out the OBD Service Request Form
  2. a list of numbers in text or csv format
  3. a letter of approval (NOC) from the Election Commission authorities) for the material to be used as advertising during the election campaign.
  4. voice message with a length of 25 or 55 seconds (in mp3 or wav format).

BSNL Automated Voice Calls (OBD) Service Tariff

Rs 1 / 30 sec duration + Applicable Taxes (GST, KFC etc). If you have a lengthy voice message with more than 30 sec durations, BSNL will charge Rs 2 per Voice Call.

2) Personalized Ring Back Tune Service (PRBT), Caller Tune, Hello Tune

The political parties of candidates, leaders, and supporters may play their campaign anthem during an election. All of your callers will hear your pre-recorded audio message when you turn on political songs instead of the standard ringback tune or COVID-19 notification. The most widely used service that may be used for political campaigns that readily capture public attention.

The following documents are needed in order to set caller tunes for political parties during election campaigns: –

  1. The application requires a demand draft for the non-refundable registration cost of Rs 5000/- (Rs Five Thousand only).
  2. Affidavits must be signed on 200 rupee stamp paper.
  3. a letter written under the letterhead of a firm or political party to under Mobile (BSNL’s PRBT Service Provider).
  4. a letter of approval (NOC) from the Election Commission authorities) for the material to be used as advertising during the election campaign.
  5. The 30-second-long, MP3-formatted material will play.
  6. a letter of indemnity from the political party with the party seal and signed by the party’s authorized representatives.

How to activate & copy political tune?

A special code will be produced when the On Mobile team activates the service. For instance, suppose the special code is 12345. Officials from BSNL will inform the relevant political party of this special code.

Now the candidate / followers / leader can set the PRBT tune in their mobile number in two methods: –

a) through SMS


b) through IVRS

a) Send BT 12345 to 55700 to activate your SMS, and then reply to the SMS message from 57777 that follows.
b) Dial 557-12345 to activate IVRS and set the PRBT using IVRS.

Second Consent OTP: In both circumstances (a) and (b), the customer must provide a second consent OTP.

Charges for Political Tune:
Rs 42/- will be deducted from the prepaid main account on successful.
activation of the PRBT. Therefore, it is preferable to have minimum of Rs 50 balance in their prepaid.
main account. ln the case of post-paid connections Rs 42/- will be charged in the next bill.

Conditions for PRBT Services to Political Parties

  • It would take 2-3 working days (excluding
  • Saturdays and Sundays) to make the content live in BSNL networks.
  • Content would be exclusively available for BSNL Kerala numbers and would not be accessible by other operator numbers.
  • Charging/Activation will be done only on successful submission of second consent OTP both in SMS and IVR modes.
  • Political tune will not be provided on PRBT bundles STV packs and Rs 42 will be deducted for bundled pack customers as well.
  • Political parties have to share the Tune end date as well during the initial request and all political tunes will be deactivated 48 hours prior to the election date.
  • Any new mandates amendments released by election commission will automatically be adhered without further notice.

How do I apply to get political tones and automated bulk voice calls from BSNL?

Candidates and party leaders can immediately contact your local BSNL Customer Service Center to take use of these services.

My cellphone number is included in the TRAI DND registry (Do Not Disturb). Do I expect to get telemarketer calls?

No, only consumers who are not enrolled in the TRAI DND registry would get promotional content (voice messages or SMS) from BSNL or any other TSP.

Dear readers, please share this information among your friends and relatives who may need this valuable information. How many of you have received promotional voice calls in your mobile number?

What do you think?

Written by Shallu Srivastav

Customers of BSNL may now retrieve their online bill payment receipts. Customers of BSNL’s landline, broadband, and FTTH (Bharat Fiber) services can access this online service from anywhere in India.

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