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Exclusive: Top Indian smartphone vendors in Q1 2023 were Samsung and OPPO

Samsung and OPPO dominate Indian smartphone market in Q1 2023.

According to Sanyam Chaurasia, an analyst at Canalys, the Indian market is facing early-year difficulties but suppliers are still supporting the sector since they are positive about the long-term prognosis. The economic indications at the end of Q4 2022 indicated that demand would remain poor in the short term, and Q1 2023 confirmed this.

HIGHLIGHTS

  • Samsung and OPPO became India’s top smartphone providers in Q1 2023.
  • Over 20% YoY less cellphones were shipped from India throughout the quarter.
  • The figures were issued by Canalys on Wednesday.

Samsung and OPPO became India’s top smartphone providers in Q1 2023. Over 20% YoY less cellphones were shipped from India throughout the quarter. The figures were issued by Canalys on Wednesday. The decline in shipments was already foreseen. With a 21% market share in smartphone shipments, Samsung continues to be the leader. OPPO, which outperformed Xiaomi and Vivo by shipping 5.5 million smartphone phones during the quarter, came in second. In all, Samsung shipped 6.3 million gadgets. Be advised that POCO and Canalys have shipped devices to both Xiaomi and OnePlus.

With 5.4 million units, Vivo came in third place, just behind OPPO. For Xiaomi, the quarter was disgraceful as it fell to fourth place with 5.0 million devices sold. Realme delivered 2.9 million devices and remained in fifth place.

Sanyam Chaurasia, an analyst at Canalys, said: “The Indian market faces early-year struggles, but vendors keep igniting the market as they remain bullish on long-term prospects.” The economic indications at the end of Q4 2022 indicated that demand would remain poor in the short term, and Q1 2023 confirmed this. Despite this barrier, major corporations are spending extensively because they agree with the government’s objective and the changing views of customers.

Chaurasia contends that in order to preserve market share and ensure financial stability, smartphone manufacturers must balance channel contributions. According to the expert, 2023 will be a challenging year for smartphone suppliers because the mass-market segment is still developing slowly. However, the premium market is expected to expand, which would help the average selling price (ASP) of the entire market rise.

“Consumers are prepared to pay more on premium products as disposable income progressively grows. According to the researcher, marketers must stress accessibility, affordability, and aspirational value if they want to compete in this market.

What do you think?

Written by Shallu Srivastav

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